SIAM Discovery – A Retail Wonderland From The Future
Thailand’s malls when compared to its museums, libraries and parks, are considerably above standard. Having said that, what if some of them were completely re-imagined to resemble something carved out by futuristic beings to serve your craving to shop better?
Well, Siam Piwat is doing just that with the unveiling of its latest mall ‘Siam Discovery’. After 4 billion THB worth of renovations, Siam Discovery with its beautiful futuristic interiors and wide retail spaces offers Thailand’s retail industry something quite unique. Its brightly and spectacularly-lit interiors that don’t compromise on electricity together with its digital feel feeds its demand to be recognized as a beacon for shopping malls in the country.
The biggest transformation comes in the form of its previous separate branded stores being done away with. This has made way for larger open spaces resembling a department store. These spaces are known as “labs” and are segregated into categories ranging from lifestyle and interests to the more cliché menswear and womenswear, etc.
This is a rather crazy concept when you try to wrap your head around walking through these labs, being overwhelmed by these varied categories of retail commodities coming at you from every angle, packaged in the most alluring way and set in a picturesque landscape. There has never been an easier way to get seduced by a piece of clothing from a competitor’s brand just a step or two away, which can lead to a lot of indecisiveness that comes when you’re faced with a problem of plenty. The endless plethora of commodities to choose from are sure to fuel your level of uncertainty, therefore be sure to factor in some time for distractions like their surreal crystal chandelier that may have been more suited in a swanky crystal shop than a mall.
Siam Discovery has forever been described as a younger version of Siam Paragon, where the younger rich crowd and young urbanites do their shopping from; so it makes perfect sense that cutting-edge designers with the likes of Yohji Yamamoto, call this space home. The best designers the world has to offer together with the hottest fashion lines from other Asian countries, like the best picks of Tokyo Fashion Week now have a staple home in Siam Discovery’s labs.
Club 21’s empire that is made up of Issey Miyake’s creations together with a large Comme des Garcons store that boasts of an impressive selection of brands are strewn across the entire length and breadth of these labs. Dining being secondary, Juice bars and cafés embedded within these labs take on a communal setting.
For the very first time in its 18 years of existence, Siam Discovery finally feels like its realising its purpose of becoming Thailand’s first-choice location for the young urbanized shoppers, with its awe-inspiring retail wonderland being worth the visit even if you don’t have shopping on your mind.
Keywords/phrases – Siam Discovery, Thailand, retail, shopping, mall